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CyberDMG's role on the size? project

Brief

  • size? is one of the best trainer and sneaker retailer. They had a vision of branding themselves as' "the ultimate online sneaker store".
  • size? was planning a major re-invention of their online store to enrich the customer experience and the ability to manage the online platform.
  • CyberDMG delivered a strategic and flexible e-commerce platform for size? to support the client's desire for sales growth through a newly branded site

Deliverables

  • Business requirements definition and technical solution design
  • CSS and HTML development for size? sites to exacting standards
  • E-commerce development of the stores utilising the IBM WebSphere platform
  • Development of custom marketing features such as Fresh Products, Most Wanted, Others Also Bought, Competitions, Fresh News and News Archive, Coming Soon and exclusive collections.
  • Development of a customer service application providing security, returns and exchange functionality
  • Integration to third party suppliers involving Scene7, QAS, Bibit, PayPal, Omniture, Coremetrics and multiple affiliates
  • Facility for product, price and inventory management as well as order processing and fulfilment
  • Testing of the front end as well as the fully integrated solution
  • Performance testing
  • Data Migration of customer and order data from the existing e-commerce platform
  • Project governance facilitated by experienced e-commerce Project Managers with a focus on the planning, coordination and the successful delivery of the project

Results

  • Significantly increased sales
  • Greatly enhanced flexibility to manage and market the site in order to drive sales
  • Provision of a strategic platform upon which the client is now planning to build additional sites
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