CyberDMG's role on the Kickers Project

Brief

• To build a site that emphasises the strength of the Kickers brand, with rich interactive and engaging features to showcase Kickers products
• Leverage the large loyal customer base to increase cross-channel sales
• Provide a micro-site capability that enables the acquisition of new customers
• Deliver a consistent brand and cross-channel buying experience
• A platform that supports persuasive merchandising

Deliverables

• Business requirements definition and technical solution design
• Front End design and CSS & HTML development considering Usability, Accessibility and Cross Browser compatibility
• E-commerce development of the store utilising the IBM WebSphere Platform
• Development of social networking features including instant messaging
• Integration to third party suppliers involving Scene7, Bibit, Coremetrics and affiliates
• End to end testing and the facilitation of user acceptance testing
• Project governance facilitated by experienced e-commerce Project Managers with a focus on the planning, coordination and the successful delivery of the project

Results

• Online trading presence for the brand
• Increased brand awareness
• Increased sales
• Engaging, interactive and enjoyable buying experience for the customer