CyberDMG's role on the Speedo Project

Brief

• Speedo is currently the world's largest-selling swimwear brand and manufactures products for both recreational and competitive swimming.
• Speedo has scores of distributors spread over UK and rest of Europe who sell their products. Speedo was looking for an e-commerce transactional site of their own as well as a platform where apart from showcasing the wide range of swim products, they can offer a unique brand experience rich with the brand's history and its affinity to the sport of swimming.
• CyberDMG was asked to deliver a scalable e-commerce platform that supports cross-channel buying and ease of merchandising along with a content management solution

Deliverables

• Detailed business requirements definition and technical solution design
• E-commerce development of the store utilising the IBM WebSphere Commerce platform
• Develop a content management solution using FirstSpirit which seamlessly integrates with the e-commerce solution enabling Speedo to display and manage a range of media rich content such as history, news, athlete profiles and podcasts
• Provide features like ‘Fast Facts' tool tip with supplementary product information to the customer, and appropriate cross-sell and up-sell merchandising spots throughout the site
• Integration to other technology solutions involving Scene7, Bibit, Omnifind and Coremetrics
• Structured system testing and integration testing of the solution
• Provide a user acceptance testing strategy consulting with Speedo along with persona based UAT design
• Delivery project management throughout the life cycle of the project

Results

• A transactional and content rich brand site for Speedo enabling online trading presence for the brand
• Increased brand awareness online in terms of its history, technology innovation, news and events, and featured athletes. During the last Beijing Olympics, updates to the site were made live from China via the FirstSpirit Content Management solution developed.

Visit Speedo.com